The Blog
Real campaigns, real results. I write about what works (and what doesn't) in growth marketing across Asian markets.
The $10 Prompt: Why AI Won't Make You a Developer Overnight
Relying solely on AI to write code without understanding foundational structure is a recipe for frustration, technical debt, and unnecessary expense. Here is the reality behind the standard prompt.
How I Cut Ad Spend by 63% While Growing Revenue by 50%
The counterintuitive strategy that transformed Ivy Education Group's marketing from a paid-ad dependency into a content-led growth engine — and the exact framework behind it.
B2B Email Marketing in Southeast Asia: What Actually Works in 2025
After running daily email campaigns to SEA suppliers and hitting a 40% interaction rate, here's what I learned about B2B email that most guides won't tell you.
How to Build a High-Performance Remote Marketing Team from Scratch
Leading a 9-person remote marketing team across 3 sub-brands taught me that remote work isn't a challenge to overcome — it's an advantage when you build the right systems.